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Maisha Yetu: Media Campaign for Our Lives

Launched in 2002 with a grant from the Bill & Melinda Gates Foundation, the IWMF’s Maisha Yetu (“Our Lives” in Swahili) project helps African media improve their coverage of HIV/AIDS, TB and malaria.

 

The Maisha Yetu project empowers health journalists and expands the roles they play in their media houses. The result is an increase in the quality and quantity of stories produced by those journalists. The Maisha Yetu project was conducted in media houses in Botswana, Kenya and Senegal.

Articles by Maisha Yetu Reporters:

PSI launches treated nets to combat malaria
TUDUETSO SETSIBA
1/10/2007

Though malaria is not as great a threat as HIV/AIDS in Botswana, it remains a major health problem with 40 to 50 percent of the population at risk of contracting the disease annually. As a result, Population Services International (PSI) yesterday launched treated mosquito nets, Permanets, to combat the disease…

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Brazilians find gel to combat HIV/AIDS
TUDUETSO SETSIBA
1/17/2007

The advent of HIV/AIDS has not only led to the mushrooming of NGOs that claim to exist to help People Living with HIV/AIDS, but there has been one trial after another in a bid to find a cure.

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Kenya: Want More Doctors? Then Donate Bodies for Training
GATONYE GATHURA
3/17/07

Kenyans want more doctors - but they are not helping make their training easy. If they were, more people would be donating their bodies for training medical personnel.

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Relevant Studies on HIV/AIDS:

Reporting Manual on HIV/AIDS

The Henry J. Kaiser Family Foundation

December 2006

http://www.kff.org/hivaids/upload/7124-03.pdf

 

Getting the message across: the mass media and the response to AIDS

UNAIDS

December 2005 

http://data.unaids.org/publications/irc-pub06/jc1094-mediasa-bp_en.pdf

 

Reporting AIDS: An analysis of media environments in Southern Africa

Panos Case Study

2005

http://www.panos.org.uk/PDF/reports/Reporting%20AIDS.pdf